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The Victoria Arduino
espresso machine is now a symbol in the history of coffee, and in the
history of Italian customs and culture throughout Europe. Symbol. When
someone speaks about Victoria Arduino the references to literature, art
and society are inevitable, because Victoria Arduino is such a diverse
symbol.
Symbol means "put together", referring back in time when there
existed the habit of breaking a coin or an object into two irregular parts
to use as a means of identification. Symbol is a part, something that
creates an identity, a value (half a coin, by itself, wouldn’t be
worth anything).
What is Victoria Arduino a symbol of? We answer with a list. Beauty. Elegance.
Refinement. Exclusivity. Uniqueness. Worldliness. Eliteness. Tradition.
Culture. Value. Quality. Excellence.
The first Victoria Arduino was manufactured in 1905. It was this small
initiative at the turn of the century that dramatically altered the world
of coffee. Victoria Arduino is both a witness and a protagonist of the
20th century. It absorbed all the changes, the styles, and the events,
while keeping its very personal image unchanged.
The creator of this original machine for espresso coffee was Pier Teresio
Arduino; engineer, inventor, undoubtedly an innovator, who wanted to "put
together" (maybe imagining that his coffee machines would become
symbols) the classical with the modern; style with pleasure.
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