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July 2018

Opening in Jakarta a big VICTORIA ARDUINO showroom

On Sunday 15th July, PT Toffin Indonesia is opening its new headquarters with a big showroom dedicated to Victoria Arduino coffee machines. PT Toffin is the market leader of coffee machines in Indonesia, making a strong contribution to the growth of the specialty coffee industry. Thanks to the strong relationship with Simonelli Group, PT Toffin decided to invest in […]

June 2018

World of Coffee Amsterdam. Enjoy specialty coffee from big roasters

Are you ready for a new fantastic coffee experience at World of Coffe in Amsterdam? Our stand D26 C31 will host roasters and microroasters offering new blends from different countries.

BeanZ Cafè, La Bohème, Finca Sant’Elena, Mocca d’Or, Origo, Question Coffee, Röststätte Berlin, Seven Fortunes, S.O.E Coffee and Square Mile Coffeee Roasters  will offer samples of their specialty […]

Do you want to win a Mythos One?

It is the object of desire for many baristas and it’s the new generation of on-demand coffee grinders with the highest level of technology and multiple smart devices to meet the needs of the most demanding.

At the World of Coffee one lucky person will win a Mythos One. Do you want to win it? Just […]

Competition Thursdays. How Dale Harris prepared his winning routine

A week to the competition. We had a chat with Dale Harris, 2017 WBC Champion,  and we asked him the way he prepared his winning routine. “I didn’t prepare anything alone  –  said Dale – My routine was made by a we, a small we, but an important one: my partner Jenn, my coach Pete […]

Competition Thursdays. Organize for success at WBC in Amsterdam

Less than 15 days to the competition, the hardest and by far the most stressful time of your entire preparation. It is crucial to organize yourself and your entire team to maximize your potential for the competition. “Once you are well organized – said André Eiermann, 10th place at 2017 WBC – you will be […]

May 2018

Competition Thursdays. Coffee experts tips for barista competitors

The countdown has started for the 19th World Barista Championship in Amsterdam, to coincide with the 2018 World of Coffee (21-23 June) and Victoria Arduino is ready. For the fourth consecutive year, supporting with its high technology and proven reliability for all baristas taking part in the competition.


Unanimous appreciation from champions of the last three […]

Victoria Arduino at Milano Coffee Festival

After a week dedicated to Baristas who will compete at WBC in Amsterdam, we are ready for another important event – The Milano Coffee Festival, an engaging full immersion – from the bean to the cup. It will be a great event dedicated to coffee lovers, roasters, coffee machine producers and sector operators from 19 to 21 […]

April 2018

Champions’ Hub – A chat with Ronny Billemon. What water you will find in Amsterdam?

During Champions’ Hub event we will talk about water together with Ronny Billemon, WQA Master Water Specialist. Focused on the next WBC Ronny will talk about the water quality the Barista can expect on stage and how they can manage their water at their home base.
Within an understandable level he will touch the impact of […]

On tour with Mythos 2

On May 9-12 Mythos 2 is on tour in UK and Ireland with Alejandro Mendez, the 2011 World Barista Champion.
From Glasgow to Manchester, passing through London and then Dublin. This is the Mythos 2 way:

May 9th: Thomsons coffee – Glasgow (see the map) – seat reservation here

May 10th: Ancoats – Manchester(see the map) – seat reservation here

May 11th: Taylor street […]

Champions’ Hub. Learn more about Gwilym Davies talk on the Sensory scoresheet

The 2009 WBC Champion Gwilym Davies will be at Champions’Hub on May 8-9 to meet National Barista Champions and to talk with them about interesting topics about the competition.
Gwilym gives us his opinion and experience in his talk on the Sensory Scoresheets through the judges eyes. He will explain where to concentrate your effort to […]