More and more cafes in Melbourne have been offering a 10% discount to customers who bring a reusable cup. It’s an intentional choice that affirms their values and those of their customers. Victoria Arduino’s green movement involves diverse aspects; from the study of the Life Cycle Assessment to reduce CO2 emissions during the machine’s entire life cycle, to the verification of the product compliance regarding the standards of green building in order to obtain the green certifications. After the VA388 Black Eagle, the whole Victoria Arduino product range can be found on the Ongreening website and offers a strong contribute to acquire green building certifications. Victoria Arduino is the first coffee machine brand to be part of the Ongreening platform, the world’s first website designed to provide building professionals with news and updates on the most relevant green building rating system such as LEED (Leadership in Energy and Environmental Design), BREAM, HQM, ESTIDAMA AND HK BEAM PLUS. The platform evaluates products compliant with green building standards and publishes green building products that contribute to the certifications. Through the Ongreening website, Victoria Arduino provides a complete overview of its coffee machines and grinders in terms of sustainability. Architects, engineers, designers, managers, and retail chains can see how our coffee machines potentially contribute to major green building certification systems. For Victoria Arduino, environment protection is particularly important. We have been continuously increasing the sustainability of our products for many years, and we will continue to do so in the present and future. Our commitment is to build a cleaner, more sustainable world for our partners and coffee community around the globe.
A project inspired by the best culture of italian design and looks to the future. Eagle One is the new Victoria Arduino’s professional espresso machine, which will be presented in London on the 19th of September (at 11.30am – London time) during the I-MADE (Italian Manufacturer Art & Design Exhibition) at the Saatchi Gallery. For the preview, Eagle One will be presented in a particular version customized by Giulio Cappellini, art director I-MADE, who chose for the machine chrome colors and innovative materials. “Eagle One is the symbol of modernity of Victoria Arduino. The brand was born at the beginning of the Twentieth Century, worked on the quality product, continuously doing research” – recalls Giulio Cappellini. “From the first design of the coffee machine, the brand has picked up the needs and transformed them into technologies, also through the great collaborations with the futurist artist Leonetto Cappiello and the architect Caccia Dominioni. The brand has an eagle symbol, and was able to look beyond geopolitical boundaries, listening to an international audience. I consider Victoria Arduino as an excellent example of Made in Italy.”
There is much anticipation for the launch of the Eagle One, the new Victoria Arduino machine which will be presented on September 19th, 2019 during the I-made (Italian Manufacturer Art & Design Exhibition) at the Saatchi Gallery in London. The architect Giulio Cappellini and the World Barista Champion James Hoffmann, two protagonists of the world of design and coffee, will reveal the new machine during a special event you can follow live (Sept. 19 at 11.30 am London time) on the Victoria Arduino Instagram page @victoriaarduino1905. Eagle One has been designed in function to the barista’s experience using advanced technology to make it the most sustainable machine of its category. For Victoria Arduino, the experience isn’t only a matter of the coffee quality but also a question of philosophy, design of the café, and sustainability. London is home of James Hoffmann, opinion leader of the specialty coffee industry, world barista champion and part of the Eagle One project. It is a city where many cafés have small spaces and must be very careful with energy consumption. “Baristas need compact equipment, that is ergonomic and easy to use, but also capable of producing high volumes of very high quality drinks. That shouldn’t come at the expense of energy efficiency though.” “In Eagle One, this is what drives the design. The machine is simple and compact, and able to respond to the new needs of the latest generation of coffee shops. The heart of the machine, the new engine (called NEO, New Engine Optimization), is smaller but at the same time able to delivery great performance with a reduction of energy consumption.”
For its worldwide preview in London, the presentation of the Eagle One coffee machine was in a special version customized by the architect Giulio Cappellini. For the new look, the international ambassador of excellence and Italian design used wooden recycled materials, dipped in an ecological resin, and then completely polished. The exclusive ‘Cappellini blue’ tints the side panels of the Eagle One. Eagle One is born in response to the new generation of coffee shops where design, performance, and sustainability are determining factors to create a pleasant and memorable experience. Personality is a clue aspect that gives an essential value to the barista and to the shop itself. That is why we made the personalization of the machine easy to do and adaptable to different environments that range from the classical type to the more glamorous and pop variety. The machine’s design adjusts perfectly with various materials that can be natural like wood, or technological like steel, resins, or aluminum. The Giulio Cappellini Eagle One version is an example representing a mix of history and innovation: unique recycled wood, ecological resin and aluminum. For the shape of the Eagle One, Victoria Arduino was inspired not only by its impressive history, but also concentrating on the needs of the new era coffee shops that require compact, efficient, and sustainable machines. That’s how design and innovation fuse: having a substantial impact inside the machine in correspondence with its new form. The result is an extremely compact object, simple to use, minimal design, with a new engine able to guarantee high performance and energy efficiency. The innovation of Eagle One is also about its esthetical and functional simplicity. The project completely covered all aspects; every single component was studied in relationship to the entire system. This new organization allowed the machine to become extraordinarily compact and become adaptable to many different locations. The ergonomic research of the Eagle One made it remarkably user-friendly, so the barista can work smoothly and provide an excellent coffee time for the client. The creation of the Eagle One majorly contributed to the topic ‘world pollution.’ The choice made to use new materials and the unique design of the machine allowed the reduction of C02 emissions compared to other devices of the same category. With the new NEO (New Engine Optimization) technology, an important goal has been reached: obtain the same high performance while reducing energy costs. Eagle One is perfectly balanced with design, innovation, and sustainability to provide a pleasant and memorable experience for the user and the customer.
One week after the launch of the Eagle One, Victoria Arduino along with architect Giulio Cappellini and World Barista Champion, James Hoffmann, shares their first impressions about the machine. After the live streaming on the Instagram page generated thousands of views, the two experts talk about the Eagle One in a video made directly in the London Saatchi Gallery.