London Coffee Festival (March 31st – April 3rd) – Booth G17, these are the coordinates to discover the Black Eagle Maverick, our intelligent, sustainable, user-friendly machine.
A must-see novelty of this year’s London Coffee Festival is our Pure Brew equipped on our Black Eagle Maverick. This novel drink combines our Pure Brew Technology, an innovative extraction method applied on espresso and low-pressure extraction, and our patented Victoria Arduino specially designed, conical basket with a double micro-thin filter. The Pure Brew coffee kicks off with an intense aroma that catches the essence of the coffee, while the cup profile highlights the distinct flavor notes and a full body (find out more on our YouTube channel: PURE BREW VIDEOS)
With Black Eagle Maverick, Victoria Arduino wanted to provide the barista a machine with total domination over the temperature, the brew, the steam and allow them to shift instantly between different types of coffee.
The Eagle One will also come back to London, the metropolitan city that inspired the coffee machine’s creation—designed to respond to the needs of the new generation coffee shops, the fabulous machine has the three winning aspects needed to provide a memorable coffee experience: design, high performance, and sustainability. Eagle One is the machine for baristas that demand compact equipment, easy to use but at the same time able to make a superb high-quality cup of coffee, maintaining energy consumption at a low. Gail’s, a bakery chain, chose Eagle One for its shops in London. They bake bread, sweets, and fresh cakes daily and serve a great specialty coffee brewed by the Eagle One. It is an excellent coffee stopover in London’s city center. On Saturday and Sunday, Gail’s will be at the Victoria Arduino stand to offer passing clients their specialty coffee extracted with the magnificent Eagle One coffee machine.
Over the next three years Victoria Arduino will continue to support the best baristas in the world with Mythos, the official grinder of the World Barista Championship. Victoria Arduino continues its long collaboration with World Coffee Events, sharing the goal of promoting high quality coffee.
“I am proud to confirm our sponsorship for the most prestigious competition in the world, the WBC – said Fabio Ceccarani, CEO of Simonelli Group (owner of Victoria Arduino brand). “Being a WBC partner ensures Victoria Arduino the possibility to remain close to the front end of the coffee supply chain, understanding insights and driving Simonelli Group’s technological innovation toward supporting the SCA and the coffee community as best as we can. We’d like to congratulate all the sponsors who, together with Simonelli Group and Victoria Arduino, will have an active role in the next cycle of WBC competitions.”
The relationship with the WCE has been built and strengthened over the years, not as a simple evolution, but as a real revolution, a change in the standards for the coffee world and in the quality of the world’s most significant coffee event. WBC sponsor since 2009, Simonelli Group introduced important technologies allowing baristas to have greater control over the extraction. “After the great collaboration we had with the WBC through our coffee machines – continues Ceccarani – now we would like to enrich our experience by providing the competition our grinders Mythos, today undisputed and well-known leading products in the specialty grinding worldwide”.
During the next years, the strategic programs of Simonelli Group and SCA will see the company more and more involved in different initiatives in the field of Education, Research, Retail, Sustainability, alongside with competitions. “We will provide our technolgical know-how and our coffee culture, as well as our long experience in the competitions’ world, to contribute to the success of all SCA initiatives”, Ceccarani said.
Today Simonelli Group starts a new chapter of its collaboration with SCA and WCE. With Mythos, the company will bring all its grinding expertise to raise quality standards and contribute to the growth and promotion of quality coffee, once again.
Read the full article by SCA: “Announcing the 2022-2025 World Barista Championship Qualified Sponsors”
Victoria Arduino strengthens its presence in the Iberian Peninsular with the partnership with VANS IBERICA, the new official distributor for Spain and Portugal
The official opening is confirmed for this Friday at 5:00 pm when the new VICTORIA ARDUINO Experience lab in Barcelona will be inaugurated, and the Black Eagle Maverick and Mythos will be officially presented. Poblenou simmers creativity, design, and technology and is the right neighborhood to live the whole experience of Victoria Arduino with the support of passionate and experienced employees. It is a niche in one of Barcelona’s cool and expanding neighborhoods.
Victoria Arduino strengthens its presence in Spain and Portugal with a new partnership with VANS IBERICA SL. From October, this company has been the new official distributor of the Victoria Arduino brand for the Iberian Peninsula. A partnership that aims at strengthening the presence and notoriety of the Victoria Arduino brand.
In the new Experience Lab based in Barcelona, it will be possible to be even closer to the needs of coffee shops and the latest trends of a constantly evolving sector. “At this particular time, it is essential to support local markets, making available to the industry, baristas, roasters, and specialty chains a sales and technical structure along with solutions based on cutting-edge technology and our consolidated coffee knowledge,” said Fabio Ceccarani, CEO of Simonelli Group.
The investment in the Iberian Peninsula by Simonelli Group results from the collaboration with a new partner, such as VANS IBERICA SL.
With Simonelli Group, we defined three action areas for the market development that comprehend a dedicated sales and technical structure, a specific area for coffee culture knowledge with the support of platforms, digital and not, and the creation of a certified technical assistance network.- declared Diego Martinez, owner of VANS Iberica SL. “Moreover, the Barcelona Experience Lab will be a place to offer partners and clients a complete experience of the Victoria Arduino values, products, technologies, and know-how.”
Art and design in the name of coffee.
The story of a coffee-library shop becoming an art gallery.
Recicled wood panels painted by hand telling the bolivian culture, the story of coffee and the importance of connection and relationship. It’s the story of the Fundación Roca Gravato in Santa Cruz, Bolivia, an old professional school transformed by Luis Alberto Roca and Rita Gravato in a coffee shop, art gallery and library.
“When my parents decided to open in their old professional school an art gallery – Luis Pedro Roca said -, we decided to move our bookstore and coffee shop there and to combine our passion for coffee and for art. It was not the first time we caught an opportunity like that: eleven years ago our bookstore was about to close and we decided to open a coffee shop inside. It was an incredible idea, even because I felt in love with coffee and I’ve soon became a SCA certified barista, and so three years ago we started roasting coffee. We buy green coffee from bolvian producers, and we have a private machine of 5Kilos roasting our Alto Tostado specialty coffee”.
Now in the Foundation Roca Gravato visitors can taste excellent coffees, they can enjoy solo exhibit of local artists and a big gallery with real size reproductions of important pieces of art made by local artists. “It’s our committment to give the possibility to see important masterpiece to Bolivian people can’t visit international museums and to share the passion for art” – said Luis Pedro Roca.
With hundreds of visitors per days the art gallery continue is mission of sharing the passion for art and for coffee through the coffee shop brewing coffee and cappuccino with Victoria Arduino coffee machines. “The Eagle One and E1 Prima have been inspiringing machines for our 6 resident artists – told us Luis Pedro Roca. “They replicated the back panels of the machines using recycled wood and other different materials and they started to paint them. The result was really impressive so that we start selling customized Eagle One and Prima machines, a new big step ahead for our business!”
From an anthropological point of view ‘customization’ is referred to a process of cultural appropriation and creation of bespoke design, supporting people to tell their identity, their own stories and to communicate a message. “Our resident artists did it – told us Camilla Roca – and our customers are enthusiasts because in their coffee shop they can enjoy a great coffee machine and, at the same time, a unique piece of art telling the culture of our Country, or coffee origins or the committment for a sustainable growth, or what they want to communicate”.
“For me coffee is a form of art – said Betzalel Maida, one of the six resident artists – we can paint using different surfaces and different technics as a barista can brew coffee using single origins or blend and different brewing methods. The most important thing is to offer a great experience for all your senses.”
After Eagle One, E1 Prima by Victoria Arduino has been selected for ADI Design Index 2021. The Industrial Design Association made the announcement yesterday in Milan during an event at ADI Design Museum.
The ADI Design Index 2021 is a special selection, made by the Permanent Observatory of Design, that covers products and product systems in every market, theoretical and critical research and design-related processes or businesses. The ADI Design Index represents a preselection to Compasso d’Oro Award by ADI, the most prestigious industrial design award worldwide with the aim to enhance the value of italian design.
Why E1 Prima?
E1 Prima is a product representing and decoding a change in coffee consumption. Specialty products are more requested, prepared with high quality “gourmet” prime materials produced ethically and sustainably. Quality coffee is becoming a real lifestyle where people search for an exclusive coffee experience even outside the coffee shop, like food trucks, boutiques, offices, homes, and many other settings. E1 PRIMA is a versatile and eclectic coffee machine able to interpret the current trends and envision the future.
Coffee machines are not just serving tools, they also carry a real message, whose meaning expands to greater dimensions, that include an expression of the personality of the barista, roaster or coffee lover, a story, a life and tendency.
It’s very easy to customize by using different tones and natural materials like wood or technological materials like steel, resins and aluminium. That enables to express your own personality and vision through the coffee machine. E1 Prima thus becomes part of a story, a philosophy that changes with its surroundings. For his capacity to transform and create a message, the architect and ambassador of the excellence of Italian creativity in the world, Giulio Cappellini, created a special selection of “seasonal look” adding fresh new colors and textures that interpret the current trends. With many images for a unique idea of accessible glamour like a tailored dress or fashion accessory, PRIMA is available in many colours and exclusive editions.
Like in the Eagle One machine, E1 Prima by Victoria Arduino pinpointed a goal: designing a product where workflow comfort meets esthetical and functional qualities while continuing technological research and igniting innovative energy. The result is a perfect combination of esthetics and simplicity. Furthermore, it offers a sustainable design that fully considers the machine’s environmental impact in terms of economic and energy savings. NEO (New Engine Optimization) technology represents an intelligent approach of water heating and guarantees high performance while increasing energy efficiency. E1 Prima has been designed to be more compact, more performant, and more sustainable
With E1 PRIMA app barista and coffee lovers can set temperature, extraction time, steam and hot water together with the weekly programming. Moreover, the app can also create recipes, share them, or set those recipes proposed by the users’ dedicated roastery or barista. It can also become a recipe sharing device by going on the section ‘Cloud recipe’ of the Victoria Arduino app.