Over the next three years Victoria Arduino will continue to support the best baristas in the world with Mythos, the official grinder of the World Barista Championship. Victoria Arduino continues its long collaboration with World Coffee Events, sharing the goal of promoting high quality coffee.
“I am proud to confirm our sponsorship for the most prestigious competition in the world, the WBC – said Fabio Ceccarani, CEO of Simonelli Group (owner of Victoria Arduino brand). “Being a WBC partner ensures Victoria Arduino the possibility to remain close to the front end of the coffee supply chain, understanding insights and driving Simonelli Group’s technological innovation toward supporting the SCA and the coffee community as best as we can. We’d like to congratulate all the sponsors who, together with Simonelli Group and Victoria Arduino, will have an active role in the next cycle of WBC competitions.”
The relationship with the WCE has been built and strengthened over the years, not as a simple evolution, but as a real revolution, a change in the standards for the coffee world and in the quality of the world’s most significant coffee event. WBC sponsor since 2009, Simonelli Group introduced important technologies allowing baristas to have greater control over the extraction. “After the great collaboration we had with the WBC through our coffee machines – continues Ceccarani – now we would like to enrich our experience by providing the competition our grinders Mythos, today undisputed and well-known leading products in the specialty grinding worldwide”.
During the next years, the strategic programs of Simonelli Group and SCA will see the company more and more involved in different initiatives in the field of Education, Research, Retail, Sustainability, alongside with competitions. “We will provide our technolgical know-how and our coffee culture, as well as our long experience in the competitions’ world, to contribute to the success of all SCA initiatives”, Ceccarani said.
Today Simonelli Group starts a new chapter of its collaboration with SCA and WCE. With Mythos, the company will bring all its grinding expertise to raise quality standards and contribute to the growth and promotion of quality coffee, once again.
Read the full article by SCA: “Announcing the 2022-2025 World Barista Championship Qualified Sponsors”
Victoria Arduino strengthens its presence in the Iberian Peninsular with the partnership with VANS IBERICA, the new official distributor for Spain and Portugal
The official opening is confirmed for this Friday at 5:00 pm when the new VICTORIA ARDUINO Experience lab in Barcelona will be inaugurated, and the Black Eagle Maverick and Mythos will be officially presented. Poblenou simmers creativity, design, and technology and is the right neighborhood to live the whole experience of Victoria Arduino with the support of passionate and experienced employees. It is a niche in one of Barcelona’s cool and expanding neighborhoods.
Victoria Arduino strengthens its presence in Spain and Portugal with a new partnership with VANS IBERICA SL. From October, this company has been the new official distributor of the Victoria Arduino brand for the Iberian Peninsula. A partnership that aims at strengthening the presence and notoriety of the Victoria Arduino brand.
In the new Experience Lab based in Barcelona, it will be possible to be even closer to the needs of coffee shops and the latest trends of a constantly evolving sector. « At this particular time, it is essential to support local markets, making available to the industry, baristas, roasters, and specialty chains a sales and technical structure along with solutions based on cutting-edge technology and our consolidated coffee knowledge, » said Fabio Ceccarani, CEO of Simonelli Group.
The investment in the Iberian Peninsula by Simonelli Group results from the collaboration with a new partner, such as VANS IBERICA SL.
With Simonelli Group, we defined three action areas for the market development that comprehend a dedicated sales and technical structure, a specific area for coffee culture knowledge with the support of platforms, digital and not, and the creation of a certified technical assistance network.- declared Diego Martinez, owner of VANS Iberica SL. « Moreover, the Barcelona Experience Lab will be a place to offer partners and clients a complete experience of the Victoria Arduino values, products, technologies, and know-how. »