The concept of passion and competition have always been a part of Victoria Arduino brand. The color red of our WBC machine transmits our very essence unlike anything else.
Tradition is the starting point. As the citizens of Boston honor their red brick architecture, we love to take inspiration from our traditions to keep moving forward.
The competition attracts us. Much like the Boston baseball team, we set the highest goals and demand perfection from ourselves.
Passion is what drives us. As the Boston Freedom Trial, we want to continue to add the new ‘red bricks’ with you to build together the future of the coffee industry.
The 2019 edition of the word Barista Championship is already at the door. Let’s live deeply all these emotions and celebrate this event together as much as only the coffee community can do.