Pier Teresio Arduino
The first contact Pier Teresio Arduino had with espresso machines was probably due to a woman, who the young man met at a Turin locale in the early 1900s.
Pier Teresio Arduino (1876 – 1923) built his first espresso machine in 1905, basing it on the principles of physics that govern heat exchange between two fluids. Thus was born the “Victoria” that in 1906 was installed in one of the “Rolando & Brosio” locales in Turin, the one in which he met the woman who would later become his wife.
But why did he call his coffee machine the “Victoria”? The reason was very simple: he believed his victory, or rather, an “Italian victory“, was the fruit of the efforts made to obtain it.
In addition to the obsessive attention to the technology with the registration of numerous patents, Arduino put a lot of attention into the design of each product. Marketing and commercial aspects were never left to chance: participation in events and fairs, building an efficient sales network and advertising investments were at the center of his thoughts. He used all his efforts to raise awareness and increase the use of his product around the world.
After more than a century, Pier Teresio Arduino’s vision continues to guide our thoughts, actions and ambitions, creating products with innovative technology and design,-linked to the experience that goes with espresso consumption all over the world.